Measuring the Effectiveness of Competitive Intelligence

Chris West

Chapter 17 in Competitive Intelligence, 2001, pp 180-183 from Palgrave Macmillan

Abstract: Abstract The effectiveness of all business processes and activities should be measured and competitive intelligence is no exception, especially since it is an activity that can absorb a considerable budget. Even if companies do not feel a need to demonstrate that they are spending their money wisely, competitive intelligence managers should be interested in proving that they are making a contribution to performance, if only to create some measure of protection when the next round of redundancies is being considered.

Date: 2001
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DOI: 10.1057/9780230514591_17

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