Building a communications capability

David Williams and Tim Parr

Chapter 14 in Enterprise Programme Management, 2004, pp 190-219 from Palgrave Macmillan

Abstract: Abstract Consider for a moment these recent business trends: increasing merger and acquisition activity a greater number of strategic alliances, even between competitors blurring of lines between industries and regions emerging power of the individual in the war for talent industry shake-ups due to regulatory pressures increasingly complex customer needs shorter and shorter product lifecycles continued integration of technology and business increasing pressure on senior executives to deliver. These trends mean that today’s organisations are spending more money, more often and on bigger programmes. You have probably had some level of involvement in these initiatives, perhaps as a project manager or as a recipient of the change. However, greater experience with change may not always necessarily mean that you are better able to deal with it and deliver maximum benefits.

Keywords: Communication Strategy; Programme Communication; Communication Capability; Senior Executive; Plan Figure (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51470-6_14

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DOI: 10.1057/9780230514706_14

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