From Starbucks to Coffee Bean: Asia’s Coffee Shop Revolution

Michael Backman

Chapter Chapter 15 in Inside Knowledge, 2005, pp 167-175 from Palgrave Macmillan

Abstract: Abstract I was tired. I was thirsty. And more than anything I was jet lagged. I was in Beijing’s Forbidden City, the very cradle of Chinese culture, the home to generations of China’s emperors, their concubines, and their eunuchs. And then I saw it, next to the Jing Yun Men (the Gate of Great Fortune), right in the heart of the Forbidden City. It was discreet. It was small. But it was there. It was Starbucks.

Keywords: Coffee Consumption; Local Partner; Coffee Shop; Condensed Milk; Local Entrepreneur (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52239-8_15

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DOI: 10.1057/9780230522398_15

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