How to achieve global trade mark protection

Alison Azulay
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Alison Azulay: Markforce Associates

Chapter Chapter 14 in Brand Medicine, 2001, pp 211-238 from Palgrave Macmillan

Abstract: Abstract There are a number of ways of securing a global mark. One option would be to develop a strategy in order to meet the above aims in the timelines and circumstances provided in relation to a specific project. The strategy is likely to vary for each project and should be monitored throughout so that adjustments can be made as necessary.

Keywords: European Union; Trade Mark; World Intellectual Property Organ; Paris Convention; Market Testing (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52251-0_15

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DOI: 10.1057/9780230522510_15

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