Complementary and alternative medicines

Patricia Tan
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Patricia Tan: Interbrand

Chapter Chapter 17 in Brand Medicine, 2001, pp 274-295 from Palgrave Macmillan

Abstract: Abstract St John’s wort is a herb commonly used to alleviate mild depression. In addition to depression, it is also said to relieve nerve pain, seasonal affective disorder and panic attacks. With a history and mythology that dates back almost 2000 years, St John’s wort is widely used in Europe. In Germany, where the herb is listed in the German Drug Codex, approved as a medicine in the Commission E monographs and licensed as a standard medicinal tea infusion, doctors write three million prescriptions annually for the herbal remedy; it outsells Prozac by more than ten to one.1

Keywords: Alternative Medicine; Herbal Remedy; Herbal Product; Conventional Medicine; Brand Extension (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52251-0_18

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DOI: 10.1057/9780230522510_18

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