Successful switch strategies

Hugh Ferrier
Additional contact information
Hugh Ferrier: Sudler & Hennessey

Chapter Chapter 4 in Brand Medicine, 2001, pp 60-81 from Palgrave Macmillan

Abstract: Abstract As we have turned the comer into the new millennium, we have found famous brands returning to their product roots — a timely reminder that a successful brand was, and is, simply a very relevant product idea, well executed.

Keywords: Brand Personality; Topical NSAID; Brand Owner; Consumer Brand; Brand Medicine (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52251-0_5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230522510

DOI: 10.1057/9780230522510_5

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().