A New Perspective on Global Mindsets

Cyril Bouquet

Chapter Chapter 1 in Building Global Mindsets, 2005, pp 1-13 from Palgrave Macmillan

Abstract: Abstract In March 1995, Michael Smith (fictitious name) paid $490,000 for a 1981 Beech Duke aircraft. A bargain, thought Smith, a retired fighter pilot with a long-time passion for aerial photography who had just retired from the Navy. In the summer of 1999, Smith scheduled one of his favorite flights over the Pacific Coast. As usual, he stuck two fingers into the tank to ensure fuel was at the top, before departing the local county airport. Winds were calm, and visibility was high. “The perfect conditions to shoot,” thought Smith, while he and his wife were getting ready for an exciting photo session.

Keywords: International Business; Aerial Photography; Cognitive Orientation; Global Mindset; International Business Transaction (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1057/9780230522558_1

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