Content Phase I: Diagnosis

Mark Daniell

Chapter Chapter 3 in Strategy, 2004, pp 189-224 from Palgrave Macmillan

Abstract: Abstract In this phase we shall begin to set out the specific slides and charts necessary to generate the best STRATEGY for your own business. As you work through each step of the prescribed process, you will be moving toward the goal of a comprehensive, thoughtful, and winning strategy. In order to make the structure and content of STRATEGY as clear and useable as possible, an example is developed throughout all phases of the approach. Although your own business may differ in many critical aspects from the fictitious example chosen, the slides and graphs included for the Royal Richesse Company can easily be supplemented or adapted for any business in a competitive environment.

Keywords: Content Phase; Brand Equity; Business System; Internal Trend; Strategic Option (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52285-5_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230522855

DOI: 10.1057/9780230522855_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().