Nissan

Hiroshi Kumon

Chapter 17 in The Hybrid Factory in Europe, 2004, pp 240-245 from Palgrave Macmillan

Abstract: Abstract The Nissan Motor Company began to produce cars before the World War II and for decades after the war it occupied second place in the domestic market. Having earned a reputation for excellence it took the lead over other Japanese carmakers in terms of both exports and overseas production. In the 1990s, however, the company suffered a serious management crisis and sought a capital injection from Renault of France. Thus Renault, which was trying to globalize its operations, acquired a 36.8 per cent stake in Nissan in March 1999. Among the reasons for Nissan’s crisis were union intervention in the management of the company, the marketing team’s failure to adapt to market changes after the collapse of the bubble economy, and Nissan’s failure to draw up a company-wide strategy. The latter has been attributed to the company’s lack of organizational strength and inefficient management (Ghosn, 2001, p. 163).

Keywords: Annual Wage; Capital Injection; Original Equipment Manufacturing; Annual Production Capacity; Overseas Production (search for similar items in EconPapers)
Date: 2004
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-52365-4_17

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230523654

DOI: 10.1057/9780230523654_17

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().