Sample Business Plan

Steven Harpin
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Steven Harpin: Andersen Consulting Strategic Services

Chapter Chapter 12 in Kick-starter.com, 2000, pp 320-371 from Palgrave Macmillan

Abstract: Abstract This exciting plan was written in October 1999, well ahead of the business­to-consumer (B2C) wave for this category. It was used to recruit one of the most talented teams I have seen. In March 2000, the plan was dropped as the competition became too intense. The main US competitor arrived, not to buy the business as the entrepreneur had hoped, but to raise ten times as much money from the same venture capitalist (VC). The entrepreneurs saw three other similar plans in the market, the big five home retailers were all gearing up their eCommerce activities and a well funded pan-European portal was being developed in a UK incubator.

Keywords: Venture Capitalist; Initial Public Offering; Content Provider; Market Valuation; Alliance Partner (search for similar items in EconPapers)
Date: 2000
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DOI: 10.1057/9780230555037_12

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