Introduction

Ulrike Maria Haak and René Haak

Chapter 1 in Market Entry in Japan, 2008, pp 1-16 from Palgrave Macmillan

Abstract: Abstract Globalization of the markets, of production and also ofmany services offers opportunities, but also presents risks to companies with international operations. Business activities became considerably more internationalized at the beginning of the 20th century; the process accelerated after the end of the Second World War resulting in a period of radical breakdown and far-reaching change in the international environment in the final two decades of the century. Business activity at the beginning of the new millennium is deeply marked by these changes (Haak and Tachiki 2004; Haak, U. and Haak, R. 2006).

Keywords: Foreign Direct Investment; Gross Domestic Product; Japanese Company; Market Entry; Customer Loyalty (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1057/9780230582170_1

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