The Japanese Market: The Dynamics, the Potential, the Perspectives

Ulrike Maria Haak and René Haak

Chapter 5 in Market Entry in Japan, 2008, pp 74-100 from Palgrave Macmillan

Abstract: Abstract Goal-oriented exploration and penetration of the Japanese market, customer care, attention to business partners and to all the important local stakeholders in the company all present the management of a company engaged on an international level with great challenges. The Japanese market is considered one of the most demanding, but also counts as one of the most interesting and most profitablemarkets competing in the global arena. Nevertheless, small and mediumsized businesses are deterred from going into Japan. Frequently heard statements include the following: “You need plenty of ready money to get a business going in Japan.” “Doing business in Japan is difficult because the Japanese have a different mentality and behave in an unusual way.” “What they need above all are time, patience and a will of iron.”

Keywords: Market Entry; Japanese Government; Foreign Company; International Joint Venturis; Japanese Market (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58217-0_5

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DOI: 10.1057/9780230582170_5

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