POSTAR, a PR planning aid

Trevor Morris and Simon Goldsworthy

Chapter Chapter 10 in Public Relations for Asia, 2008, pp 55-63 from Palgrave Macmillan

Abstract: Abstract In this section we explain the POSTAR planning model1. Not all of POSTAR will be relevant to all people all of the time, but it provides a clear and practical framework to formulate a Public Relations (PR) plan. It is not meant to be a straightjacket but an aid. Think of it as scaffolding. Depending on the size and shape of the “building,” the more or less you will need to focus on the different elements of the POSTAR plan.

Keywords: Public Relation; Public Relation; Internal Analysis; Cruise Missile; External Analysis (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_10

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DOI: 10.1057/9780230583450_10

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