Methods

Trevor Morris and Simon Goldsworthy

Chapter Chapter 13 in Public Relations for Asia, 2008, pp 83-92 from Palgrave Macmillan

Abstract: Abstract So we know who our audience is. We have selected our target media and defined our messages. Now we need to think of what methods we are going to use to secure relevant coverage or content in the target media.

Keywords: Target Audience; Public Relation; News Event; Soap Opera; Target Medium (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_13

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DOI: 10.1057/9780230583450_13

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