How to be creative

Trevor Morris and Simon Goldsworthy

Chapter Chapter 14 in Public Relations for Asia, 2008, pp 93-101 from Palgrave Macmillan

Abstract: Abstract This is chapter is divided into three main parts: 1. How to create a creative environment 2. How to run a successful brainstorm 3. How to turn great ideas into effective PR activity

Keywords: Public Relation; Random Association; Street Robbery; Marketing Team; Creative Attitude (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_14

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DOI: 10.1057/9780230583450_14

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