Evaluating results

Trevor Morris and Simon Goldsworthy

Chapter Chapter 17 in Public Relations for Asia, 2008, pp 115-124 from Palgrave Macmillan

Abstract: Abstract There are three main ways of measuring results. These are output, outtake and outcome.

Keywords: Media Coverage; Target Audience; Public Relation; Direct Mail; Circulation Figure (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_17

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DOI: 10.1057/9780230583450_17

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