Crisis management

Trevor Morris and Simon Goldsworthy

Chapter Chapter 18 in Public Relations for Asia, 2008, pp 125-137 from Palgrave Macmillan

Abstract: Abstract The final part of our section on strategy and planning concerns crisis management. Unlike the other areas of PR planning that we have looked at so far this is about reacting to rather than creating events. It can also be about the life and death of an organization. A badly managed crisis can see a company closed down, personal reputations destroyed and years of work undermined. A well-managed crisis on the other hand can not only avoid these hazards but can even, in the long term, enhance the reputation of the organization concerned. Crisis management matters.

Keywords: Crisis Management; Union Carbide; Press Conference; External Audience; Scenario Mapping (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_18

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DOI: 10.1057/9780230583450_18

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