Internal communications

Trevor Morris and Simon Goldsworthy

Chapter Chapter 24 in Public Relations for Asia, 2008, pp 165-171 from Palgrave Macmillan

Abstract: Abstract Internal communications, as we have already seen, is of growing importance in the Public Relations (PR) field. What exactly is the role of the PR practitioner? Well, all organizations have their own forms of communication — between staff and management (vertical) and between colleagues (horizontal) — and internal communications does not supplant these. Instead the term refers to planned and deliberate communication within the organization, undertaken by specialist staff who are not part of the normal vertical or horizontal information flows. As we have seen this role is increasingly undertaken by PR people.

Keywords: Internal Communication; Public Relation; Public Relation; Specialist Staff; Express Internal (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1057/9780230583450_24

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