The structure of the PR industry

Trevor Morris and Simon Goldsworthy

Chapter Chapter 3 in Public Relations for Asia, 2008, pp 13-16 from Palgrave Macmillan

Abstract: Abstract Public Relations (PR) work is today undertaken both “in-house” — by an organization’s own employees, who form a PR or communications department — and by PR consultancies or agencies, independent businesses which hire out their services to a range of employers. This split character, which applies globally and has always been a feature of the industry, contrasts with the business disciplines with which PR is most closely associated. Advertising is overwhelmingly handled by independent agencies: few organizations, even the very largest, seek to create their own advertisements or buy media space. And, while marketing consultancies exist, marketing tends to be seen more firmly as a core discipline and handled in-house.

Keywords: Public Relation; Senior Staff; Public Relation; International Firm; Independent Agency (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_3

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DOI: 10.1057/9780230583450_3

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