The reputation of Public Relations

Trevor Morris and Simon Goldsworthy

Chapter Chapter 6 in Public Relations for Asia, 2008, pp 31-33 from Palgrave Macmillan

Abstract: Abstract In popular culture — films, television and novels — Western PR people tend to be portrayed in two contrasting ways: as young, frivolous and almost always female — and working in marketing Public Relations (MPR); and as more senior, serious and sinister — spin doctors playing for big stakes in the world of politics or big corporations (and usually male). The former is better known and is associated with international television hits such as Sex in the City and Absolutely Fabulous as well as films such as Sliding Doors and Bridget Jones’ Diary.

Keywords: Public Relation; Popular Culture; Ethical Profession; Public Relation; Lowly Role (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1057/9780230583450_6

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