Public Relations ethics

Trevor Morris and Simon Goldsworthy

Chapter Chapter 8 in Public Relations for Asia, 2008, pp 41-48 from Palgrave Macmillan

Abstract: Abstract The codes of practice adopted by different PR organizations may vary, but they also have many common features. The codes of the International Public Relations Association (IPRA) share the key principles of individual countries’ codes,1 and they have been used here as a basis for discussing some specific ethical concerns. What follows is a paraphrase of IPRA’s Code of Venice (called after where it was agreed), with a commentary on the implications of each item in the Code. The Code overlaps in many ways with IPRA’s other, shorter, general code, the Code of Athens.

Keywords: Public Interest; Public Relation; Ethical Code; Public Relation; Advertising Agency (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58345-0_8

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DOI: 10.1057/9780230583450_8

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