Living Between Myths: Experiences at Wells Fargo Bank

David M. Boje and Anna Linda Musacchio Adorisio
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David M. Boje: New Mexico State University
Anna Linda Musacchio Adorisio: New Mexico State University

Chapter 10 in Mythical Inspirations for Organizational Realities, 2008, pp 127-138 from Palgrave Macmillan

Abstract: Abstract What are the myths that circulate in organizations? What is their role? How they connect to the experience of the people belonging to such organizations? They [Wells Fargo] have a videotape that gives you all the … when we first converted to Wells Fargo I remember we had to watch this 20 minutes video with all the history, and all the things they did and where they have been. (A) says one of the executives of a community bank integrated into the Wells Fargo system.

Keywords: Storey Building; Community Bank; Strategy Narrative; Voice Trem; National Science Foundation Research (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58359-7_12

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DOI: 10.1057/9780230583597_12

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