Case Study and Interpretation

Magdy G. Abdel-Kader and Erin Yu-Ching Lin
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Magdy G. Abdel-Kader: Brunel University
Erin Yu-Ching Lin: PricewaterhouseCoopers

Chapter 6 in Performance Measurement of New Product Development Teams, 2009, pp 124-169 from Palgrave Macmillan

Abstract: Abstract It was stated in the previous chapter that we used two main methods to collect data; interviews and documents. After managing and organising the raw data, we identified a list of themes in each case. Using these themes, we describe and explain the process of each breakthrough product project team and attempt to understand the causality of the project team performance measurement system and new product success or failure.

Keywords: Project Team; Product Manager; Performance Measurement System; Sales Representative; Divisional Manager (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58427-3_6

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DOI: 10.1057/9780230584273_6

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