Introduction
H. Igor Ansoff
Chapter 1 in Strategic Management, 2007, pp 9-15 from Palgrave Macmillan
Abstract:
Abstract Our concern in this book is with the behavior of complex organizations in turbulent environments. The current state of knowledge about such organizations can be divided into two parts. One comprises practical technology which offers prescriptions on how organizations should behave. The other part consists of theoretical insights which describe why and how organizations do behave. The scope and volume of both parts are impressive, but from a viewpoint of a practicing manager, there are still serious gaps in the knowledge.
Keywords: Strategic Planning; Strategic Management; Present Theory; Strategic Behavior; Practical Technology (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59060-1_2
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DOI: 10.1057/9780230590601_2
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