Confucius Abroad: South-East Asian Businesses and Managers

Ian Rae and Morgen Witzel

Chapter 9 in The Overseas Chinese of South East Asia, 2008, pp 118-134 from Palgrave Macmillan

Abstract: Abstract To speak of ‘businesses in South-East Asia’ as though they were a single unified phenomenon is to do the subject less than justice. Just as elsewhere in the world, there is a great deal of diversity. ‘Business’ can be anything from small corner shops to diversified multinational corporations like CP and Kerry Group, everything from agrobusinesses to specialist high-tech design agencies. It is thus very difficult to generalise about South-East Asian businesses. Equally it is hard to generalise about their managers, who range from old-fashioned entrepreneurs who run their businesses according to time-honoured methods, to modern ‘global managers’ who have been educated at Harvard Business School or INSEAD and can fit well into any setting.

Keywords: Relationship Marketing; Chinese Business; Business Culture; Chinese Model; Confucian Thinking (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59312-1_9

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DOI: 10.1057/9780230593121_9

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