International Development
Richard Thompson
Chapter Twenty-One in Real Venture Capital, 2008, pp 79-83 from Palgrave Macmillan
Abstract:
Abstract AN INTERNATIONAL niche business has been defined earlier as a business with wide market scope and a narrow product focus which enables it to retain its flexibility as it grows and, at the same time, keep its production costs and overheads low. The way in which such a business can be developed is now examined under the headings of market scope, product focus, staff management and cost control.
Keywords: International Development; Staff Management; Product Focus; Market Spread; Market Scope (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59406-7_21
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DOI: 10.1057/9780230594067_21
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