New Business Development

Ulrich Steger, Aileen Ionescu-Somers, Oliver Salzmann and Stephanie Mansourian
Additional contact information
Ulrich Steger: IMD
Aileen Ionescu-Somers: IMD
Oliver Salzmann: IMD
Stephanie Mansourian: IMD

Chapter 4 in Sustainability Partnerships, 2009, pp 171-187 from Palgrave Macmillan

Abstract: Abstract In this, the second part of our book on corporate sustainability partnerships, we provide a sample case description of each of our partnership approaches, and ‘zoom in’ on our empirical conclusions for each one (see Figure 4.1 for Roadmap of Part II).

Keywords: Business Model; Business Development; Health Impact Assessment; Melinda Gate Foundation; Partnership Approach (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59468-5_4

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DOI: 10.1057/9780230594685_4

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