Femininities and Consulting: (Re-)animating a ‘Feminine’ Discourse of Consulting

Sheila Marsh

Chapter 9 in The Feminine in Management Consulting, 2009, pp 246-275 from Palgrave Macmillan

Abstract: Abstract This chapter develops the findings of Parts I and II, using gender as a lens, but with femininities in the foreground. The importance of femininities grew as the study developed. My material raised the importance of women and consulting in contrast to the lack of any substantial focus on women in the contemporary literature; yet the genealogical material showed advice-giving by women and men that we can characterise as ‘feminine’. The women in the study also expressed, in their interaction and stories, an approach to their work substantially missing from extant studies on consulting and which rejected several of the dominant discourses of consulting I had identified. I also gradually recognised how gendered were my starting questions about distance and closeness, about confidence in my knowledge base, about my identity. My process based approach to the research itself is mirrored in the emergence of the ‘feminine’ as I worked.

Keywords: Emotional Labour; Hegemonic Masculinity; Woman Entrepreneur; Male Colleague; Relational Practice (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59488-3_10

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DOI: 10.1057/9780230594883_10

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