Massschuh.de: Mass Customization

Verena Mayer and Andreas Balon
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Verena Mayer: Trades & Technology
Andreas Balon: Trades & Technology

A chapter in Big Strategies for Small Business, 2009, pp 131-174 from Palgrave Macmillan

Abstract: Abstract “The market either offers shoes that fit or shoes everyone can afford. You can’t get both at the same time,” says Christine Ax, the initiator of Massschuh.de.

Keywords: Small Business; Home Page; Manufacturing Plant; Mass Customization; Sewing Machine (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59520-0_5

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DOI: 10.1057/9780230595200_5

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