Angels With Dirty Faces: Strategies of ‘Normalization’ and ‘Equity’ in the Immediate Post-War Era

Albert J. Mills

Chapter 5 in Sex, Strategy and the Stratosphere, 2006, pp 107-136 from Palgrave Macmillan

Abstract: Abstract A major restructuring of BOAC, sweeping leadership changes and rapid growth dramatically changed the face of Britain’s airlines in the post-war era and influenced their gendered character. Restructuring saw the airline divided in two, with the separation of European and transcontinental routes, respectively, to a new British European Airways and a truncated BOAC.1 In both airlines senior management positions changed hands over the next five years before a pattern of leadership was established. Rapid growth saw BOAC grow from just under 19,000 at the war’s end to around 25,000 by 1947. BEA, in the meantime stood at close to 6000 employees, as many as were employed by IAL and BAL combined in 1939 (see Figure 5.1) (British European Airways, 1947a; British Overseas Airways Corporation, 1950a).

Keywords: Married Woman; Female Labour; Female Employee; Flight Attendant; Military Experience (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59570-5_5

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DOI: 10.1057/9780230595705_5

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