Kairos: Strategies Just in Time in the Asian Athletic Footwear Industry

Nancy E. Landrum and David M. Boje

Chapter 6 in Asian Post-crisis Management, 2002, pp 81-101 from Palgrave Macmillan

Abstract: Abstract This chapter explores the ways in which strategic narratives have changed in the footwear industry from before the Asian economic crisis to the present. We examine the narrative contained in the letters to shareholders of the top two footwear producers in the world, Nike and Reebok, over the period 1990–99.

Keywords: Minimum Wage; Core Competency; Harvard Business Review; Asian Financial Crisis; Asian Market (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59583-5_6

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DOI: 10.1057/9780230595835_6

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