Persuasion, Decision, Commitment

James Carlopio

Chapter Chapter 6 in Changing Gears, 2003, pp 107-124 from Palgrave Macmillan

Abstract: Abstract Much of our focus in the previous two chapters was on ways to communicate to, and segment, our internal market so we could better persuade the people inside our organisation of the benefits of our proposed innovation or technical changes. In this chapter, we focus on the persuasion process more directly.

Keywords: Change Agent; Time Perspective; Psychological Contract; Middle Manager; Change Initiative (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59601-6_6

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DOI: 10.1057/9780230596016_6

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