The Basic Principles

J. Carlos Jarillo

Chapter Chapter 1 in Strategic Logic, 2003, pp 13-40 from Palgrave Macmillan

Abstract: Abstract To start our journey to discover the basic rules that make up strategic logic, we can start simply by looking at the very different levels of profitability that different businesses show over the years. For instance, the automobile sector has not provided a good return to its shareholders over the past ten years, whereas most mobile phone companies have been making money right from day one.

Keywords: Opportunity Cost; Switching Cost; Cost Curve; Potential Competitor; Cost Leader (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59814-0_2

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DOI: 10.1057/9780230598140_2

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