Electrophrenology

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 66-68 from Palgrave Macmillan

Abstract: Abstract The new sexy prefix to practically all activities is “neuro”. It used to be “psycho”, but that is all so twentieth-century. We now have learned Professors of Cognitive Neuroscience, and scientific journals of the same name.

Keywords: Focus Group; Cognitive Neuroscience; Brain Scanning; Ceramic Head; Marketing Message (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_22

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DOI: 10.1057/9780230598317_22

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