How advertising works

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 85-86 from Palgrave Macmillan

Abstract: Abstract Is the question how advertising works, or does advertising work? It is not through want of research activity that the question remains unanswered.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_29

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DOI: 10.1057/9780230598317_29

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