Loyalty schemes

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 106-107 from Palgrave Macmillan

Abstract: Abstract To be loyal means to be unswerving in allegiance. It means being faithful to a cause, an ideal or a custom. Loyalty is binding. Loyalty means overcoming doubts and temptations.

Keywords: Human Resource Management; Free Lunch; Loyalty Scheme; Customer Retention; Special Offer (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_38

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DOI: 10.1057/9780230598317_38

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