Recognition and recall

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 143-144 from Palgrave Macmillan

Abstract: Abstract It’s often quite fun watching television advertisements in a different country. A great deal of time, money and thought go into creating thirty or sixty seconds of images and messages that have two strong aims: to get viewers to remember the brand; and to go and purchase it. Advertisements can be funny (ha-ha, peculiar or pathetic); they can be quirky, both visually and verbally; they can even be really aesthetically pleasing.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_54

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DOI: 10.1057/9780230598317_54

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