Remembering the brand

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 148-149 from Palgrave Macmillan

Abstract: Abstract Marketing and sales people have relatively simple objectives. First, notice and be aware of the product – make sure people see and hear about the campaign. Next, more than notice it, remember it and feel good about it. And, third, go and get it; follow up the message with action.

Keywords: Simple Objective; Figurative Language; Visual Metaphor; Verbal Metaphor; Sales People (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_56

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DOI: 10.1057/9780230598317_56

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