Selling to children

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 161-163 from Palgrave Macmillan

Abstract: Abstract Marketing products and services aimed specifically at children is becoming more and more of a hot potato. Toys, fizzy drinks, snacks and so-called junk foods are clearly in the sights of all kinds of groups. Selling to children is more about politics than marketing nowadays. Most would love to ban the products, but start by imposing advertising restrictions.

Keywords: Family Meal; Health Warning; Radio Advertising; Literate Child; House Rule (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_61

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DOI: 10.1057/9780230598317_61

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