Understanding the internet shopper

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 218-219 from Palgrave Macmillan

Abstract: Abstract Sales and marketing people must understand their customers. They are often engaged seriously in trying to segment those regular, irregular and non-purchasers of products and brands. They segment markets demographically and psychographically. They try to understand the motives, values and world-views of their clients. And so they should. They have to live the brand, but also get into the “mind-set” and “value system” of their customers.

Keywords: Human Resource Management; Segment Market; Price Comparison; Marketing Researcher; Online Customer (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_83

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DOI: 10.1057/9780230598317_83

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