Brand is everything

Adrian Furnham

A chapter in Head & Heart Management, 2008, pp 30-31 from Palgrave Macmillan

Abstract: Abstract For marketing people, the concept of brand is everything. It is like the Almighty: omnipotent, omnipresent and omniscient.

Keywords: Trade Mark; Brand Equity; Brand Personality; Blind Usage; Consumer Television (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59831-7_9

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DOI: 10.1057/9780230598317_9

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