Bums on Seats: The Social Phenomenon of Sport

Hans Westerbeek and Aaron Smith

Chapter Chapter 2 in Sport Business in the Global Marketplace, 2003, pp 52-78 from Palgrave Macmillan

Abstract: Abstract The purpose of this chapter is to trace the origins of sport and, in so doing, begin to appreciate why it has become so important in modern life. Despite popular opinion, the most successful sport organisations in the world are not the ones that understand sport (their products and services) the best. The most successful sport enterprises are those that understand sports’ consumers the best. To that end, the second part of this chapter is concerned with the sports fan and the variables that influence their motivations and behaviour.

Keywords: Major League Baseball; Sport Management; Minor League; Professional Team Sport; Sport Sponsorship (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59889-8_2

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DOI: 10.1057/9780230598898_2

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