Business or Pleasure: The Commercialisation of Sport

Hans Westerbeek and Aaron Smith

Chapter Chapter 4 in Sport Business in the Global Marketplace, 2003, pp 89-127 from Palgrave Macmillan

Abstract: Abstract This book reflects upon the interaction and integration of sport, globalisation and commercialisation. Having previously identified the essential elements of the global sport industry, this section focuses upon the processes through which sport has evolved into an economic entity, and begins to develop the unique configurations of the global, commericalised sport triumvirate.

Keywords: Vertical Integration; National Football League; News Corporation; Power Play; Game Plan (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59889-8_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230598898

DOI: 10.1057/9780230598898_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().