Self Service: Sport and the Services Economy

Hans Westerbeek and Aaron Smith

Chapter Chapter 5 in Sport Business in the Global Marketplace, 2003, pp 128-152 from Palgrave Macmillan

Abstract: Abstract We have already given an overview of the forces of globalisation that are likely to affect sport, retraced the relatively recent commercial development of the industry, examined its structure, revealed the origin of sport and considered the variables affecting the all important consumers of sport. In this chapter we introduce the first nexus dimension, the economy, or more specifically, the global sport services economy, which, when considered as a driving force of globalisation and change, has the capacity to affect sport business radically.

Keywords: Popular Culture; Service Market; American Market Association; Service Marketing; Service Economy (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59889-8_5

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DOI: 10.1057/9780230598898_5

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