Epilogue: Brilliant Orange Finally Go all the Way!

Hans Westerbeek and Aaron Smith

A chapter in Sport Business in the Global Marketplace, 2003, pp 229-233 from Palgrave Macmillan

Abstract: Abstract Pre-match entertainment started off in spectacular fashion with holo-grammatic appearances by Elvis Presley, Marilyn Monroe and Frank Sinatra, complemented by a live appearance of the Rolling Clones. Presley and Monroe performed the World Cup hymn, Sinatra treated the crowd to some classics from the last century and the Clones performed three songs from their first album, before they took the honours of kicking off the World Cup final.

Date: 2003
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DOI: 10.1057/9780230598898_9

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