Introduction: The Neglected Firm (every manager must manage two firms)

Jorge A. Vasconcellos e Sá

Chapter Chapter 1 in The Neglected Firm, 2002, pp 1-14 from Palgrave Macmillan

Abstract: Abstract Every manager must manage two companies at the same time: the present one and the future one – the former through the functional departments (marketing, finance, and so on), the latter through the most recent management area: planning (see Figure 1.1). This is the area about which least is known, the one that constitutes both a risk and a great opportunity. Let’s analyse this problem in further detail.

Keywords: Functional Department; Planning Department; Marketing Plan; Organization Chart; General Staff (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59929-1_1

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DOI: 10.1057/9780230599291_1

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