Step 6: Implementation

Jorge A. Vasconcellos e Sá

Chapter Chapter 8 in The Neglected Firm, 2002, pp 106-120 from Palgrave Macmillan

Abstract: Abstract Having decided where they want to be, Saab and Caja de Madrid must now decide how to get there. That is, after deciding what they wish to achieve, they must now organize themselves to implement that.

Keywords: Market Share; Public Relation; Success Factor; Personalized Service; Sales Promotion (search for similar items in EconPapers)
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59929-1_8

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DOI: 10.1057/9780230599291_8

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