Novo Nordisk A/S: Integrating Sustainability into Business Practice

Mette Morsing and Dennis Oswald

Chapter 11 in Corporate Social Responsibility, 2006, pp 183-216 from Palgrave Macmillan

Abstract: Abstract Novo Nordisk defines sustainable development as being about preserving the planet while improving the quality of life for its current and future inhabitants. From a business perspective this involves the inclusion of economic, social and environmental considerations in the business strategy. During the 1990s many companies experienced an enormous pressure from critical stakeholders, governments, media, NGOs and international organisations to demonstrate that they had adopted sustainable business practices.

Keywords: Corporate Social Responsibility; Social Responsibility; Business Unit; Corporate Sustainability; Sustainability Reporting (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59957-4_12

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DOI: 10.1057/9780230599574_12

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