Everyday Consumer Choice

Gordon R. Foxall

Chapter Chapter 10 in Explaining Consumer Choice, 2007, pp 167-182 from Palgrave Macmillan

Abstract: Abstract Everyday choices, apparently shaped by unexamined cultural norms and motivated by emotional rather than rational outcomes, are systematic, even lawlike, and certainly amenable to scientific understanding. And, despite their differences, each of the three behaviorisms we have considered makes a unique contribution to the explanation of consumer choice in light of the three reasons why we need an intentional account once we leave the realms of prediction and control (Table 10.1). The main purpose of this chapter is to explicate the recent findings of consumer behavior analysis outlined earlier in terms of radical behaviorism, teleological behaviorism, and picoeconomics.

Keywords: Consumer Behavior; Consumer Choice; Informational Reinforcement; Personal Level; Hyperbolic Discount (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230599796_10

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