What Kind of Explanation?

Gordon R. Foxall

Chapter Chapter 12 in Explaining Consumer Choice, 2007, pp 213-235 from Palgrave Macmillan

Abstract: Abstract Earlier chapters have presented a critique of Skinnerian psychology but it has also been argued that a comprehensive psychology of consumer choice cannot do without the extensional approach to behavioral science that it provides. We might not wish to be “Skinnerians” in any narrow sense, but we recognize that we would not be where we are without operant theory. But while it is a necessary part of explaining complex human behavior, it is not sufficient. There are aspects of intentional and cognitive psychology as well as aspects of biology that are as important as behavior analysis (Hardcastle, 1999; Rosenberg, 2005; Wilson, 1998).

Keywords: Consumer Behavior; Discriminative Stimulus; Evolutionary Psychology; Consumer Choice; Personal Level (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59979-6_12

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DOI: 10.1057/9780230599796_12

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